8601 Sunset Blvd. Los Angeles, California
Tobi Tobin
"I'm Martha Stewart with a rock 'n' roll twist," says Tobin, who once manned the velvet ropes at L.A. nightclubs.
Working with clients in the music and film business, Tobin has also had the opportunity to develop her own California-casual upholstery, "It's definitely chic, not shabby," she says.
One such design is the Belgian linen-covered Dane (as in Dane Cook), chair, $3,600, shown at right. It has a low and lounge-y profile and deftly updates an Asian wishbone chair silhouette with Danish modern simplicity.
Behind the Dane chair is a painting by Edward Lentsch. Lentsch's stark canvases and Tobin's custom designs mix easily with the rest of her merchandise: Old World metal chairs, midcentury classics by designers such as Arne Jacobsen and Gio Ponti, and industrial pieces.
"It's timeless and educated and doesn't dictate a style," Tobin says of her aesthetic. "That's what I'm all about."One thing she isn't about: color. If it isn't black, white or the color of wood, metal or stone, Tobin isn't interested. "I never work with primary colors," she says.
The store has a strong masculine appeal but is not without a softer side. There's a glamorous candle closet that stocks 10 different fragranced candles that sell for $85 each, and an upstairs loft offers a full line of plush made-in-the-U.S. Turkish terry cloth towels that run from $15 for a face cloth to $95 for a bath sheet. See them, and that irresistible chocolate counter!
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