Emily LOVES Emilio!!

1914-1992

I admit it...I am in complete AMORE.. (but hold on mi amici) not with Emilio Pucci, The Man (sadly he is no longer with us), but with Emilio Pucci's "Fashion House". This is a love affair that began years ago for me!!! I absolutely had to feature their Spring/Summer 2011 Fashion Show to show you the amazing blue and beyond fashions that they presented to the world earlier this year. Pucci is one of my absolute faves! Molte Grazie' Signore Pucci!!!

Spring/Summer 2011 Fashion Show in Milan, Italy

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More Pucci....

All Images (Merci': EmilioPucci.com)

Emilio Pucci was born in 1914 to of one of Florence’s oldest noble families, and would live and work in the Pucci Palace in Florence for much of his life. He was a keen sportsman, who swam, skied, fenced, played tennis and raced cars.

Although there had been some experiments with stretch fabrics in Europe before the war, Pucci's sleek designs caused an immediate sensation, and he received several offers from American manufacturers to produce them.  He set up a haute couture house in the fashionable resort of Canzone del Mar on the Isle of Capri shortly after the war.

Initially he used his knowledge of stretch fabrics to produce a swimwear line in 1949, but soon moved onto other items such as brightly coloured, boldly patterned silk scarves. Stanley Marcus of Neiman Marcus encouraged him to use the designs in blouses and then a popular line of wrinkle-free printed silk dresses. Pucci added a boutique in Rome as business thrived, helped by Capri's role as a destination for the international jet set. By the early 1950s, Pucci was achieving international recognition, receiving the Neiman-Marcus Award in Dallas. Marilyn Monroe was buried in one of his dresses, and his designs were worn by everyone from Sophia Loren and Jackie Kennedy and latter day pop icons such as Madonna in the early 1990s.

In 1959, Pucci decided to create a line of lingerie. He was advised him to develop the line abroad, avoiding the difficulties of a decade earlier in matching available fabrics to the patterns of his first swimwear line. As a result, Pucci came to Chicago giving the lingerie contract to Formfit-Rogers mills. The venture proved to be successful, and Pucci was made vice president in charge of design and merchandising for the company a year later. Also in 1959, Pucci was introduced to Baronessa Cristina Nannini, at his boutique in Capri. Pucci would later marry her, claiming: "I married a Botticelli”...

 After Emilio's death in 1992 his daughter, Laudomia Pucci continued to design under the Pucci name. The French Louis Vuitton-Moet-Hennessy Group luxury goods empire acquired 67% of Pucci in 2000.Laudomia became Image Director, while LVMH brought in major designers such as Christian Lacroix (Creative Director 2002-2005), Matthew Williamson and Peter Dundas from 2009 until present. Other designers who have worked for the label include Stephan Janson and Julio Espada.

Emilio Pucci clothes and accessories are sold through Emilio Pucci and Rossignol boutiques worldwide and in high-end department stores, mostly feature the designer's original brightly coloured, often swirly, prints or new designs in his original distinct style. The fashion house produces ready-to-wear clothes and accessories for women, in addition to a small range of men's accessories. In the past, the house has produced a more comprehensive range of men's wear, including a line in partnership with Ermenegildo Zegna which included men's jackets lined with Pucci printed fabric, especially for American department store Saks Fifth Avenue

Pucci boutiques in the U.S. are located in New York City, Las Vegas, Bal Harbour, Palm Beach, Beverly Hills, Boston, South Coast Plaza, East Hampton and Dallas. ( Merci': Wikipedia.com)